Strategic and Operational Support

Astira brings years of experience providing value to leadership teams by enhancing operational maturity, driving organic growth, and supporting strategic acquisitions.

Multiple Engagement Levels
Deep functional support throughout the organization.
Coaching and Support
Skill building, talent development, and mentorship.
Measurement-first Approach
Concrete data vs. subjective assessments.

Deep Functional Experience

Sales
  • Review of all aspects of SDR/MQL sourcing programs
  • Unlocking the value in dedicated sales enablement & sales operations
  • Enhanced rigor around TAM assessments, territory & account planning, and quota
  • Building targeted product overlay support functions
  • Creating cross-functional deal review processes & systems — advanced CRM analytics & executive-level reporting
Marketing
  • Data-driven analytics to inform both new customer acquisition and retention marketing
  • Optimize media buying via the appropriate mix of channel, creative, and landing pages
  • Implement best practices for account-based marketing
  • Enhanced personalization plus customer journey mapping informing CRM marketing campaigns
  • Assist in evaluating the latest AI & machine learning tools (and appropriate ROI)
Engineering & Data
  • Best practices on cloud ops, multi-tenant SaaS, SLA monitoring
  • Support advanced CICD implementation
  • Improve dedicated QA group and customer sandbox/testbeds
  • Evaluation of tech debt and prioritization/ROI of reduction
  • Further support proactive DevOps/release management
  • Review of all aspects of SDR/MQL sourcing programs
  • Unlocking the value in dedicated sales enablement & sales operations
  • Enhanced rigor around TAM assessments, territory & account planning, and quota
  • Building targeted product overlay support functions
  • Creating cross-functional deal review processes & systems — advanced CRM analytics & executive-level reporting
  • Best practices on cloud ops, multi-tenant SaaS, SLA monitoring
  • Support advanced CICD implementation
  • Improve dedicated QA group and customer sandbox/testbeds
  • Evaluation of tech debt and prioritization/ROI of reduction
  • Further support proactive DevOps/release management
  • Data-driven analytics to inform both new customer acquisition and retention marketing
  • Optimize media buying via the appropriate mix of channel, creative, and landing pages
  • Implement best practices for account-based marketing
  • Enhanced personalization plus customer journey mapping informing CRM marketing campaigns
  • Assist in evaluating the latest AI & machine learning tools (and appropriate ROI)
Product
  • ROI & performance to plan tracking
  • MRDs and PRDs streamlining
  • Advanced competitive positioning analysis/SCA
  • Customer adoption KPIs grids
  • Dedicated multi-functional product planning process
Finance & Operations
  • Real-time forecasting and operational support systems
  • ROIC, IRR, OpEx, and capex spend rationalization and audit
  • Contribution and line-of-business analysis
  • Cash flow and capital structure optimization
  • PE & lender interface and collaboration
HR & Talent
  • Departmental business partners with high functional knowledge
  • LMD investment and implementation for talent development
  • Mission, vision, culture, and company-wide adoption
  • Departmental KPIs and objectives
  • Best practices and industry-specific details related to attrition minimization
  • ROI & performance to plan tracking
  • MRDs and PRDs streamlining
  • Advanced competitive positioning analysis/SCA
  • Customer adoption KPIs grids
  • Dedicated multi-functional product planning process
  • Real-time forecasting and operational support systems
  • ROIC, IRR, OpEx, and capex spend rationalization and audit
  • Contribution and line-of-business analysis
  • Cash flow and capital structure optimization
  • PE & lender interface and collaboration
  • Departmental business partners with high functional knowledge
  • LMD investment and implementation for talent development
  • Mission, vision, culture, and company-wide adoption
  • Departmental KPIs and objectives
  • Best practices and industry-specific details related to attrition minimization

Five Key Principles

  • Credible
    Leadership experience spanning from high-growth startups to large public companies.
  • Integrated
    Side-by-side collaboration with Astira professionals unencumbered by other portfolio companies.
  • Supportive
    A productive approach motivated by a shared vision to facilitate in-depth knowledge transfer.
  • Flexible
    Maintain high standards while listening closely to our management teams and treating them with respect.
  • People-centric
    We prioritize objectives with the philosophy that great people and culture make great organizations.
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